Kalo.
Backed

Backed from May 2015

“I learnt a lot at my time at Google and their '10x' thinking approach.”

Kalo is reinventing the relationships between companies and the freelancers, agencies and third parties they work with. It’s solving a huge pain point for businesses and supporting a fundamental change in the way people are choosing to work.

“I want the team to do things in the cleverest way possible. That means better and more efficient. I'm an efficiency freak.”

Pete Johnston, CEO, Kalo

Kalo is building a product that businesses are in desperate need of: a tool that gives them visibility over their external network of freelancers, agencies and service providers. Transparency over who to use, how good they are, and how much they charged is a big challenge for businesses especially in a world of increasing labour market flexibility and Kalo, we believe, is building the best solution out there.

As a fund, we’re excited about the fundamental changes to society that Kalo’s approach is supporting. Younger generations view employment very differently to the generations before them: freelancing is a quickly growing phenomenon and those in work feel less tied to positions than they once did. Kalo’s technology provides the solution to match this burgeoning freelancer class with the right customers.

“I want the team to do things in the cleverest way possible. That means better and more efficient. I'm an efficiency freak.”

Pete Johnston, CEO, Kalo

Pete, Kalo’s founder, is a product genius. He is designing Kalo with the end-user in mind, creating an enterprise platform with the functionality, usability and attention-to-detail normally reserved for consumer facing tech.

As an entrepreneur, Pete’s both a visionary and pragmatic - he just gets stuff done. We first met him when he was building Kalo alone. He’s now built an all-star team around him and landed contracts with some of the biggest names in the creative world.

The
Interview

We caught up with Pete in London to discuss his journey with Kalo so far...

Kalo in 140 characters

Kalo is a platform facilitating a new way of doing business. Being listed allows people and companies to discover, manage and contact one another.

What’s your motto?

User first.

What's been your lowest point and how did you get through it?

Christmas time 2014: I was 6 weeks into Techstars as a solo act and I was surrounded by teams absolutely killing it. It was hard coming from a super tight studio at Google where I was in my element. I relied heavily on some people at that time who helped guide me through it and grow into becoming a young CEO. I owe a lot to Mark Evans, Jon Bradford, and my first angel investor, Courtney Grant.

Tell us a truth that nobody agrees with you on

Kanye West could be president. If he needs a technology strategist, I'd happily donate some of my time (post Series B).

Putting an investor hat on, what startups would you back?

I'm really interested in any startup working in the Enterprise Resource Planning (ERP) space. I think it's a bit ludicrous that the big ERP enterprise players are still companies from the 90s. I also have a huge personal interest in biology and anyone working on combining bio-medical engineering with smart tech.

“It was hard having come from a super tight studio at Google where I was in my element.”

Pete Johnston, CEO

When I'm not building Kalo I'm...

Playing basketball, watching American Dad, not a lot else.

Whose advice do you repeat to your team?

I did learn a lot at my time at Google and their '10x' thinking approach. It has connotations with the crazy stuff they are up to, but day to day it still applies. I want the team to do things in the cleverest way possible. That means better and more efficient. I'm an efficiency freak.

Who's inspired you?

Taylor Swift.

Find out more about Kalo, Pete and the team at kalohq.com