UNMADE.
Backed

Backed from JULY 2015

“It was a magical moment when we succeeded in sending a digital image to an industrial knitting machine in a Leicester factory”

UNMADE’s technology will revolutionise the way fashion is consumed and produced. It has decimated production times, democratised fashion design and is shooting for the $200bn knitwear market. They happen to make decent jumpers too.

We were surprised how scared people within the fashion industry are of change…

Hal Watts, co-founder, UNMADE

UNMADE are aiming big: they’ve set their sights on disrupting the global knitwear market, an industry that has been totally devoid of innovation for years. But it’s the way in which they’re looking to do this that's most exciting for us: their technology will lead to the democratisation of the tools necessary for production. As has already occurred within the worlds of music and news, we believe UNMADE are developing the solution for knitwear.

Their patent pending technology means knitwear designs can be uploaded in minutes, produced and sold anywhere in the world without a big label backing the designer: no minimum order quantities, inventory or waste - just the best curated designs knitted on-demand. Jumpers, scarves, dresses; wool, cashmere, acrylic. It’s all the same to the platform. Anything goes. It not only massively reduces the time and cost taken for designs to go from a concept to production, it also reduces production times as well, with items knitted and packaged in 90 minutes - perfect in a world of quickly changing tastes.

We were surprised how scared people within the fashion industry are of change…

Hal Watts, co-founder, UNMADE

For consumers, it allows for an enormous amount of customisation: since the unit cost of knitting one item is exactly the same as knitting 1000, the technology opens up an opportunity to customise designs to a customer’s preferred aesthetic on the go, placing the industry and brands within reach of mass customisation.

In Hal, Ben and Kirsty, they also have a team uniquely suited to building a tech-focused fashion startup with experience in product design, technology and, thankfully, knitwear fashion. At Backed, we truly believe Knyttan has the potential to change an industry and we’re incredibly excited to be a part of their journey.

The
Interview

We spent time with Hal, co-founder at UNMADE, to discuss his dreams for the business

Knyttan in 140 characters

Rethinking the way the fashion industry works, UNMADE revolutionises made-to-order clothing for the modern era.

What was your Eureka moment for UNMADE?

That magical moment when we succeeded in sending a digital image to an industrial knitting machine in a Leicester factory. The factory managers thought we were using the software locally on machines to print weird designs; in fact, we had hacked the system and were controlling them remotely from London.

What does the business look like 5 years from now?

A global fashion brand, leading a new era of mass customisation and rapid, small run production.

Which designer would you love to see on the platform?

Christopher Kane is a designer we’d love to see on UNMADE. We would also like to broaden our pool to artists - Ai WeiWei or David Hockney would be the dream.

What has surprised you about the fashion industry?

How scared people within the industry are of change…

“Don’t underestimate the power of internal communication… ”

Hal Watts

UNMADE aside, what other startups would you back?

Lystable and Farfetch. Otherwise, I’m really excited by businesses in the CleanTech space.

What piece of advice would you give other founders

Don’t underestimate the power of internal communication… We only recently institutionalised regular meetings between teams, and the shared learnings are invaluable.

The last book you finished

This Changes Everything - Naomi Klein

Find out more about UNMADE, Hal and the team at unmade.com